I'm Suffolk born and bred where apparently a tractor is a family vehicle. I grew up next to the North Sea which I miss everyday.

I'm eternally optimistic (especially where the weather is concerned), empathetic and my secret power is figuring out what other people want out of their lives and business - even when they're not certain about this themselves - and then helping them craft a spine tingling strategy in order to get them there.

Business model, approach to marketing, packages and pricing.

The lot.

I was Head, Governance and Strategy, Europe of Standard Chartered Bank. I get plans. I get pressure. I get how if feels to be the only woman in the room.

I also get how strange and lonely it can be when you go it alone - I understand the challenges you face.

I left this safe and secure environment to become a qualified coach. I went back to 'school' at Birkbeck for a year - God I felt old.

I wanted to qualify as a coach (and now a certified online business consultant) and use my experience from my corporate strategy role to provide a unique mix of skills to my clients.

No one can understand how strange it is to go from an employee to a CEO unless you've been there.

I value curiosity and courage and a day without some kind of fun or experiment is a wasted one in my mind.

I bring all this to my work. We've set up businesses so we can play by our own rules and instead just feel that we 'should' follow the old ones.

I'm a firm believer in trusting my instincts. It's what's got me here today.

That plus my quest for knowledge around mindset.

I want to do my kind of work and blaze a trail for you to do yours how you like with a huge dollop of fun put into the mix.

Simple strategy.

Simple plans to get you the results you know you deserve.

Simple peace of mind.